Press Coverage & Influencers

Brief: Increase brand awareness and sales for the sustainable clothing e-commerce brand Lorica Clothing.

Insight: Reach out to social media outlets, influencers in the pop-culture space, and larger publications covering yoga, sustainability, and women in business who may be interested in the brand.

Action: I wrote press releases and distributed them to the outlets mentioned above. I researched and contacted influencers in Lorica Clothing’s target demographic to promote the brand and products in their line. I communicated with everyone, from micro to macro influencers. Working with talent representatives, I also introduced the brand to actresses with pop-culture followings.

Outcome: I obtained press coverage in several publications, such as the Professional Woman’s Magazine, pop-culture outlets such as Geek Fold, Wit and Travesty, Geek Dad, Crazy4ComicCon, PopCorner Reviews, and more. Several influencers also participated with large followeing, such as Tessa Netting.

Accounts Managed:

• Instagram – 7,200+ followers
• Pinterest – 88,700+ monthly views

Pinterest Growth

I optimized the Lorica Clothing Pinterest profile to increase brand discoverability on targeted pop-culture, yoga, and sustainability keywords. This retooling of the profile for specific keywords increased views of the website. I also created Pinterest-specific graphics for the holiday season to drive traffic and increase sales during this busy shopping time of the year.