Michelle Writes a Novel
Brief: Build a social media following to assist in getting my historical thriller novel published.
Insight: By sharing my journey to getting published online, I’ll have created a built-in audience that feels part of my experience as they have been following along.
Action: I created social profiles for Instagram, TikTok, Threads, and Twitter / X. I chose these channels because they have strong book followings (Bookstagram, BookTok, Threads-TBD, and the Literary Agent Community on Twitter / X, respectively).
The focus for Instagram was to be more relatable to my fellow authors and writers, while also capturing the attention of an audience that may be interested in my novel, a historical action-adventure thriller with a female lead.
Engagement Rate: 3.1%
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TikTok
Because TikTok is a much faster-paced platform, posts have been chosen to spark conversation with “POV” prompts, share information on how I wrote the novel, give tips for other authors/writers, and capitalize on trending edits or sounds.
Followers: 1,400+
Likes: 22,200+
Threads
Threads has proven to be a robust platform for authors and book lovers to connect. Posts have been chosen to spark conversation with fellow authors or to attract potential readers. I share information on how I wrote the novel, quotes, give tips for other authors, and capitalize on trends that have the potential to attract my ideal audience.
Followers: 1,200+
Creating AI Artwork
As it is difficult to find artwork that elicits the feeling of my historical thriller, I turned to AI software to fill this gap. By investing time in learning Leonardo.ai, I was able to create very realistic renderings of my characters and locations to be used across social media. I even stitched some of them together to create group shots of characters with Canva.
Twitter / X
TBW