I was brought on board as a temporary Community Manager hired to support the team during the holiday season. Utilizing Sprinklr, which I learned on the job, I filtered Twitter / X and Instagram engagements for appropriate opportunities to spread ‘brand love.’ Daily, I managed their online communities and responded to fans on behalf of Diet Coke and Smartwater, bringing each unique brand voice to life. I was also tasked with monitoring brand mentions and escalating ones from celebrity or influencer accounts.

In addition to my work in community management, I was asked to write pitch deck copy for prospective clients and auto-response messaging for other clients Moxie/Formerly Know As have, such as AHA and the Coca-Cola Santa accounts.

Accounts Managed: 

• Diet Coke Twitter / X – 276,000+ followers
• Diet Coke Instagram – 106,000+ followers
• Smartwater Twitter / X – 66,700+ followers
• Smartwater Instagram – 84,100+ followers

Diet Coke Club Campaign

Brief: Diet Coke fans desired a way to share their love of the 40-year-old brand.

Insight: By creating a special club that provides swag, those passionate fans will feel even more affinity for the legacy brand.

Action: On a regular basis, the Diet Coke account runs a campaign they call the ‘Diet Coke Club.’ This club rewards fans with swag at certain times of the year. I was tasked with finding US-based fans of the brand who had interacted with their accounts. From there, I contacted them via Direct Message to tell them how much Diet Coke appreciated them and about the special gift the account was bestowing.

Outcome: As this is a well-loved brand, there were many DMs to sort through and distribute the gifts to. To wrap up the campaign, I notified the team when fans received packages and posted about them on their socials.

Merry Fizzmas Brand Voice

Due to the holiday season, I was responsible for ensuring the festive spirit was in the brand voice in terms of ‘fizzmas’ for the Diet Coke accounts. It was a wonderfully creative choice that suited the brand in its ‘brunch bestie’ tone of voice for this special time of year.

Live Tweet Campaign

I participated in the live tweet launch of a SmartWater campaign featuring celebrity comedian Pete Davidson on New Year’s Eve. Working alongside our Senior Community Strategist, I watched NBC’s ‘Miley’s New Year’s Eve Party’ to monitor for any opportunities to add to the online conversation about the event and bring awareness to Pete Davidson as Smartwater’s new celebrity spokesman.

Giveaway Campaign

As part of a larger influencer campaign, the Smartwater brand gave away several mini-kegs to fans of their brand. I was tasked with filtering who would receive the kegs based on their location (USA only) and engagement with the brand. As we had many requests for these limited edition kegs, once they were delivered, I was tasked with checking to see if those who received a keg posted about it on social media and reported my findings to the team.