Intro
Hey there! 👋 I’m Michelle, a marketing strategist with 15 years of experience in social media and community management. I’m also an entrepreneur who built a following of 120k+ in the entertainment and travel blogging space. I’m recognized for exceptional leadership of global teams that executed initiatives that drove growth and engagement for tech, consumer, and e-commerce brands.
Portfolio
Brands I've Worked With
Campaign Brief Sample
For Riverdale Season 4
Resume
Travel Writer
• Audited outdated posts, wrote new articles, and identified SEO optimization opportunities to revive from a 4-year lapse. 125+ posts on travel destinations now attract 32k visitors monthly, a 1354% increase over 6 months
• Achieved 1st-page Google results for 1,000+ keywords by implementing SEO strategies & improving page speed
• Incorporated AI software, trend-driven copywriting, and storytelling into social content strategy, resulting in 22,000+ Facebook followers, 200,000+ monthly Pinterest views, and 3,700 Instagram followers
SEO Content Writer
• Wrote 39 SEO-optimized destination guides, providing comprehensive travel information for various regions and highlighting the benefits of AAA Membership—travel agent assistance, discounts, and roadside services
• Conducted research and focused on vacation-related keywords to offer valuable information to travelers
• Crafted posts to enhance visibility on search engine results and to drive organic traffic to AAA's platforms
Director of Marketing and Community
• Developed marketing strategy under the CEO, managed 3 person team, budget, and hit weekly KPI targets
• Streamlined operations by implementing workflows and a feedback loop to Product, resulting in increased influencer acquisition by 375%, forum engagement by 193%, overall retention, and optimized user experience
• Conducted market research/competitive analysis, led cross-functional team collaboration to identify opportunities resulting in events for 5 cities, a newsletter (60-70% open rate), & a brand ambassador program
• Quadrupled content creation and increased engagement by implementing monthly campaigns and CRM
• Refined guidelines and spearheaded a content moderation system that improved content quality by 13%
Social Media Strategy Consultant
• Formerly Known As (marketing agency): Moderated Diet Coke & Smartwater (500k followers) social channels & crafted engaging replies in brand voice, peported brand sentiment to stakeholders, activated a live tweet campaign, and built decks on best practices
• West Tenth (SaaS Startup): built a brand awareness strategy that grew Facebook likes by 1,200%, Twitter/X by 1,600%, and Instagram by 475%, guided 2 direct reports, analyzed metrics and paid social ROI performance
• Lorica Clothing (D2C E-commerce brand): improved retention/sales via email marketing, increased Pinterest following/click-through using keyword research, and obtained collaborations with 200k+ follower influencers
• Espionage Cosmetics (D2C E-commerce Brand): supervised 3 direct reports, designed a multi-platform content calendar, wrote creative copy in brand voice, and executed a marketing campaign covering 8 events at SDCC
Founder
• Took startup from concept to execution by mentoring a team of 60 volunteers to aggregate events globally, culminating in a comprehensive event database that attracted 92,500+ users to pop-culture experiences
• Launched 24 community events, strengthening brand loyalty at screenings, panels, trivia nights, and meet-ups
• Leveraged brand partnerships with Disney, Allied Global, Her Universe, and others to increase social following
